The future of fashion marketing and communication has a strong emphasis on the art of moving image. No Home is a revolutionary conversation about fashion communicated via film. Amongst 21 fashion and film collaborations I was delighted to find three films for labels with eco-cred.
Three retellings of an enduring Japanese urban myth, coloured and shaped by each interpretation. Dressed in Sosume’s timeless pieces, the protagonist drifts through urban scenes, baiting prey who follow, enchanted.
Sosume is committed to using only the highest quality, natural, high-tech and manmade fibers that not only reduce pesticides but also water usage, yield, comfort and wear. His film was beautifully shot.
The film charts the journey of an adventurous traveller, in three stages. We follow her as she traverses a multitude of spaces and emotions, accompanied by a diverse musical landscape. The inquisitive traveller happens upon a seemingly empty house, and finds a haven, of sorts, within.
Obus is environmentally conscious and internationally respected. Obus manufactures all of their garments in Melbourne, supporting local craftspeople. It also means they can ensure the highest quality garments.
With a sense of dreamlike beauty and an otherworldly quality, Kuwaii’s Near The Light collection for AW12 is both haunting and captivating. This film captures a feeling of haziness; something’s not quite right. There’s a notion of just off-ness, which perfectly embodies Kuwaii’s locally made clothing and footwear, and portrays the Kuwaii woman as having a tough and irreverent femininity.